App store downloads per year






















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Yes, let me download! While it helps to have mobile-optimized websites, according to recent mobile app vs mobile website statistics, when it comes to user engagement and conversion, mobile apps beat even an efficiently optimized website. Mobile apps can boost customer loyalty, brand image, and employee efficiency. But any business needs to truly understand the inputs needed to build and maintain a successful app.

This is particularly true for small businesses that tend to have limited resources. B2B commerce is also moving at a healthy pace on mobile devices. The basic strategies are no different from what marketers will use in B2C commerce, and in fact, many new technologies are being used in this context first to reshape the purchase pathway.

Most people have become more conscious of their health during the pandemic. Despite gaming being the most popular app category, smartphone apps statistics show that, as of July , only Since , this figure has hovered in the low 20s. Nearly a quarter of all apps, especially free ones, are downloaded, used once, and then ignored till they get uninstalled to create memory space for a new download.

The use of social media and messaging apps is much higher among millennials. Another indication of the popularity of social networking apps is that users spend more time on them than on any other category of apps. The next three categories are music, multimedia, and gaming, with instant messaging ranking a distant sixth. The app usage statistics are slightly different when a smartphone user is involved in a shopping session. With increasing age, the likelihood of spending more time on a desktop or laptop increases.

While the need to be mobile responsive is clearly understood by marketers today, this major skew towards app usage should encourage businesses to invest in meaningful apps of their own.

Users spent an average of three hours daily on applications in However, mobile app usage for shows that the time has increased by over one hour for most countries worldwide. Some places have higher numbers compared to others. For instance, users in markets like Mexico, Turkey, India, and US markets spent more time on their apps. A comparison of the top mobile websites and the top mobile apps shows that the former receive about 8.

However, mobile device usage stats also show that the average time spent by each visitor is about 16 times higher on mobile apps than on mobile websites. According to a report from App Annie, smartphone users were spending more time on apps in than in the previous years, when 5 apps were used daily. The 30 apps accessed regularly on a monthly basis are about one-third to one-half of all the apps installed on their phones. This trend also has a name — the rule 30 apps in a month, 10 per day.

According to iPhone app usage stats, the Apple App Store apps get used slightly more often than those from the Play Store. There has been a massive change from the big screen to mobile and from broadcast TV to on-demand in the last ten years. As a result, users spent almost one trillion hours bingeing on videos on apps in The number of publishers in each app store reveals its adoption rate and how attractive and lucrative for app developers a specific store is.

Even though the App Store continues its domination in terms of gross app revenue, according to latest available figures, Google Play Store has far more registered publishers , compared to App Store , This is partly driven by the much higher level of adoption of Android in China and India.

Mobile app user statistics show that millennials are more comfortable making in-app purchases than they are buying apps. Millennials app users are a lot more finicky when it comes to the look and feel of the app based on app usage stats , while the functionality and benefits seem to be enough for most older users.

Investing time and effort in logo design is therefore critical. According to another study, the most popular color for general apps is blue, while red is the color of choice when it comes to food and beverage-related apps.

Perhaps some companies need a better logo maker to retain their users. However, as another reminder that the appearance of the logo is important , there are many who choose to bring an app to the home screen because it looks good. Mobile app usage statistics indicate that the likelihood of an app being opened is higher if it is on the home screen, which makes it all the more important to get the logo right. These figures are significantly lower for older age groups, indicating the high dependence of young users not just on their phones but on the apps they have downloaded.

In keeping with general app usage stats, the likelihood of smartphone users, in general, to allow push notifications from apps has also gone up in recent times. Even though data plans are getting better, for millennials, who form the target audience for many apps, the negative of very high data usage can trump any positives of functionality or design.

An example mentioned is Pokemon Go, which got frequently deleted, despite its popularity, because of the data it kept eating up. However, tablets outperform smartphones by a hair when it comes to paid apps or subscription purchases via an app. This could be a category that tablets will continue to control in years to come. While tablets may not be as popular as smartphones, they are used for specific purposes.

If you compare this graph to the previous one, you could conclude that a user is more likely to pay for gaming apps that are installed on a tablet. Since tablet screens are larger, the gameplay and user experience will be enhanced.

Like nearly everything else, behavior changes by location. This same concept can be applied to app usage. But other emerging markets like India, Indonesia, and Brazil are all seeing high growth rates as well. As technology advances and becomes increasingly accessible in emerging markets across the globe, the potential for targeting international consumers with an app can be appealing for certain businesses.

In many ways, this graph mirrors what we saw previously. As downloads rise in India, it makes sense that users would spend more time using apps. There is one thing that remains consistent across the board for each of these countries.

The time spent on mobile apps is growing each year. Take a country like Italy, with a fraction of the population compared India.

Android dominates the global market share. Mobile apps are part of our daily lives. Even though mobile usage and penetration are at an all-time high, every piece of data that we analyzed shows we are still trending upward. This is encouraging for anyone who has a mobile app or plans to build one.

So use this guide as a reference to help you understand the mobile app industry from a download and usage perspective. Our easy-to-use platform allows you to create an iOS and Android app simultaneously, without writing a single line of code. What metrics are you tracking to measure the usage statistics for your mobile app? Sign in. Users need to download your app. Users need to use your app.

The Apple App Store has 1. There are 2. The average smartphone owner uses 10 apps per day and 30 apps each month. Global Downloads People all over the world are using smartphones and tablets. Free vs. The above graph is based on a research from Statista as of September Google Play vs. App Store Downloads There are to places where the overwhelming majority of mobile users are downloading apps.

I expect to see these trends continue in Most Popular App Store Categories In order for your app to be successful, you need to understand what consumers want. The gaming category dominates the App Store. Why is this happening? Tools — Mobile App Retention and Churn As you just learned, app usage is not guaranteed after a download. What does this mean for you and your app? Statista Accounts: Access All Statistics.

Basic Account. The ideal entry-level account for individual users. Corporate solution including all features. Statistics on " App stores " The most important statistics. The most important statistics. Further related statistics Global Apple App Store app installs , by source Global mobile app downloads worldwide Penetration rate of downloading apps via mobile phone in France , by occupation Monthly Tinder app downloads in Denmark Global Google Play app installs , by source Monthly Tinder app downloads in Finland Monthly Spotify app downloads in Norway Neobank apps: daily downloads in the UK Penetration rate of downloading apps via mobile phone in France , by age Penetration rate of downloading apps via mobile phone in France , by city size Types of apps downloaded by car drivers in the U.

Further Content: You might find this interesting as well. Statistics Global Apple App Store app installs , by source Global mobile app downloads worldwide Penetration rate of downloading apps via mobile phone in France , by occupation Monthly Tinder app downloads in Denmark Global Google Play app installs , by source Monthly Tinder app downloads in Finland Monthly Spotify app downloads in Norway Neobank apps: daily downloads in the UK Penetration rate of downloading apps via mobile phone in France , by age Penetration rate of downloading apps via mobile phone in France , by city size Types of apps downloaded by car drivers in the U.

Learn more about how Statista can support your business. October 2, Number of Apple App Store and Google Play mobile app downloads worldwide from 3rd quarter to 2nd quarter in billions [Graph].

In Statista. Accessed November 23, Number of Apple App Store and Google Play mobile app downloads worldwide from 3rd quarter to 2nd quarter in billions.



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